To start the creative process, I focused on the most spontaneous and intuitive phase: I took a blank sheet of paper and a pencil and began sketching directly at the bar. I observed the environment, listened to Giò’s stories, and tried to capture the subtle details that only someone who lives that place every day can convey. From those first sketches, the concept for the logo emerged, built around the connection between his personality and the authentic soul of the tavern.

His place is called “Taverna All’’Indicatore”, a name strongly connected to the local area and its identity. For this reason, Giò wanted the logo to include elements that could evoke the location, the atmosphere, and everything that makes his tavern unique.

Business card and flyer menu